Home

A Brief History of Rimowa

Overview

Rimowa has quite a remarkable history. I’m sure you’ll be glad to know about it. Rimowa’s current aluminum-based heritage is drawn from a fire accident, did you know?

Further, did you know that about 2,000 pieces have to be put together to build one Rimowa product? And that Rimowa is actually a short form for Richard Morszeck Warenzeichen?

The focus on aluminum

Rimowa luggage is mostly made from aluminum. The current CEO introduced polycarbonate as another option. The reason is that due to a fire accident, all manufacturing equipment for suitcase manufacturing were destroyed in the company Richard Morszeck owned. Everything was destroyed, except for the aluminum stock.

That’s why they started producing aluminum-only suitcases, which actually proved to be lighter and sturdier.

Rimowa as a brand

Rimowa has always been inspired by strong traditions. For example, the designs for many of the most popular products like the Rimowa Salsa Air or the Rimova Classic Flight are traditionally inspired by their old German values that they started with.

As a brand, it’s helped Rimowa greatly to stick to their values. How? Because it allowed them to have a unique integrity and design synergy in their products. Rimowa also exploits the seasoned traveler’s nostalgia for retro luggage products. Replicating those retro effects on their modern aluminum and polycarbonate products, Rimowa cashes in on a segment of people who love the vintage.

The best of both worlds

Rimowa’s history has always supported their ambition to merge handcraft and technology. To this date, they use meticulously handcrafted parts and machine-cut parts, assembled using the both kinds of practice.

It’s true that true detail and beauty can only be found in handcrafted design by experienced artists. It usually takes close to a hundred smaller steps from the beginning to the shipping for each Rimowa product. That’s a result of using handcraft and technology both when required.

In conclusion

Rimowa is one of the leading luggage product companies today, especially in Europe. Their website features the celebrities who use Rimowa as well as the countless movies Rimowa products have starred in.

Surely, to be such a big brand, you need to have had a solid history. And that was what this article was about. The historical backdrop of Rimowa is as exciting as attractive their products are. There’s a reason people believe in the stability and strength of Rimowa cases, while falling prey to their premium attractive looks.